I remember reading through all the customer comment cards during my early days of Auntie Anne’s Soft Pretzels. The positive comments ALWAYS outweighed the negative ones (a great sign of how dedicated our people were). But I always felt that as long as we had one dissatisfied customer, we could still improve.
Are you concerned enough about your business to do whatever it takes to achieve perfection? Which is more important for you: counting your money at the end of the day, or looking back and knowing that every customer was treated with care and awesome service?
Remember these three things:
1) The product has to be perfect
2) The environment you create has to be second-to-none
3) The service you give must be incredible
Where would you be without your customers?
Most people would rather do business with someone they like, someone who treats them warmly. Some people will even go out of their way, or pay a higher price, to patronize a store where they feel comfortable. Good business people can put a client at ease. That doesn’t mean they are friendlier than other people – they just know how to make a customer feel welcome.
Take a realistic look at your customer service. On a scale of 1 to 10, how do you rate yourself? We can improve at anything if we dedicate our time to it.
I love Auntie Anne’s Soft Pretzels, did you folks sell the company if im correct?. Richard from Amish Stories.
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